From a viral video for baby formula to launching a new plaque psoriasis brand, I’ve created work that has entertained, won awards and driven sales. I’m skilled at partnering with clients, guiding teams and creating campaigns from the ground up. I’m a creative leader who believes in relentlessly pursuing breakthrough work.
SKILLS: Creative & Art Direction • Brand Strategy • Concepting • Presentation • Team Management • Digital • Social • Online Video • Broadcast • Print • Experiential • Branding & Packaging Design • Pharma (HCP & DTC)
APPLICATIONS: Adobe Creative Suite – InDesign, Illustrator, Photoshop • Sketch • Keynote • Microsoft Office Suite • G Suite
2022 – PRESENT
VP CREATIVE DIRECTOR | HUMANCARE
Art creative lead for US DTC launch of a new psoriasis treatment, incorporating TV, social, print and collateral. Guide partner agencies on digital, PR and branding.
SOTYKTU: Launch US DTC campaign – from patient welcome kits to social content, print and Superbowl TVC.
REZDIFFRA: Website, digital banners, social content, print and launch materials.
2021 – 2022
VP ASSOCIATE CREATIVE DIRECTOR | NEON
NOVAVAX: Website, digital, social content, print and other marketing materials.
2019 – 2021
FREELANCE CD/ART | FCB HEALTH, MCCANN HEALTH, HAVAS, INTOUCH GROUP, 21 GRAMS, BROTH, CVS, WUNDERMAN THOMPSON
HCP & DTC campaigns and pitches for brands including Novartis, Gore, Gilead, Bayer and others.
2003 – 2019
VP CREATIVE DIRECTOR | PUBLICIS NEW YORK
Worked with clients. Refined briefs. Concepted campaigns and led pitches. Mentored junior teams and collaborated with writers, producers, photographers, directors, web & app developers.
CITI: Created social content, digital, TV and print for global brand campaign.
CADILLAC: Won pitch and created award winning launch film. Developed social, digital and PR elements.
SIMILAC: Created award winning viral video with PR & social content.
AXA: Stunt, social video and digital.
HILTON HOTELS: Launched new campaign incorporating video, print, digital & social media.
NESTLE: Created award winning integrated campaign for Buitoni incorporating TV, print, digital, OOH, retail events and brand guidelines. TV & web content for Hot Pockets Snackers.
GARNIER: Created TV, print, digital media and apps for men’s hair products.
MIRALAX: Won pitch, developed TV, print and web campaign with social charity extension.
LENSCRAFTERS: TV for Accufit and seasonal promotions.
WHIRLPOOL: TV & print.
TUMI: Successful pitch, global advertising and integrated retail campaign.
PERNOD RICARD: Global integrated campaign for Tia Maria.
ZURICH INSURANCE: B2B–print and digital content.
T-FAL: Digital and app development.
ALLIED DOMECQ: Integrated campaigns including POS, promotions, events & digital for Sauza, Malibu, Courvoisier, Canadian Club, Beefeater, Midori & Stolichnaya.
P&G: TV & print for Align probiotic supplement. TV for Home Cafe.
2000 – 2003
ASSOCIATE CREATIVE DIRECTOR | BATES WORLDWIDE
Concepted and developed experiential, digital, in-store, packaging and promotional campaigns. Integrated campaigns for Courvoisier, Beefeater, Sauza, Stolichnaya and others.
2000 – PRESENT
FREELANCE ART DIRECTION & DESIGN | PEA GREEN BOAT
PAUL LA FONTAINE: Brand identity and brand strategy for Men's fashion label.
ADVANCE: Brand identity and web site creation for Australian Professional network.
CLAIBORNE MENSWEAR: Brand identity, POS, apparel design.
EDELMAN: Absolut vodka promotional collateral.
1996 — 2000
ART DIRECTOR | VB CONCEPTS
MARVEL ENTERTAINMENT: Brand strategies, marketing tools, Spider-Man fashion style guides.
FEDERATED DEPARTMENT STORES: Brand identity, marketing concepts, store design and POS for Badge jeans.
PLAYBOY ENTERPRISES: Style guides, brand identities and graphics for apparel and accessories.
1986 — 1996
ART DIRECTOR | DESIGNER | MUSICIAN
Editorial design for Gladiators Magazine, The Drum Media.
CD design, promotional and tour artwork for the Australian Music Industry.
Burning for the ancient heavenly connection to the starry dynamo machinery of the night.
AWARDS & SHORTLISTS
Mannys, Addys, Clios, New York Festivals, Golden Drum, Effies.
EDUCATION
Bachelor of Applied Science, Built Environment - Architecture & Industrial Design [Queensland University of Technology]
Higher Certificate with Distinction - Fine Art Printmaking [East Sydney College]