Fructis was launching a new range of Anti-Dandruff shampoos and needed to convince young men to reconsider their current choice of dandruff treatment. We created the "There's A Better Way" campaign which featured guys whose bizarre methods of dealing with dandruff kept getting in the way of their search for love and approval. 

These heroes also helped users navigate the Fructis Anti-Dandruff website and choose the shampoo that was right for them.