In 2014 Cadillac had great cars, but an image problem and declining sales. We pitched and won the global account by focusing on what the brand and the people who purchased Cadillacs had in common – the restless, fearless drive of the American entrepreneurial spirit.

“Dare Greatly” was teased via social media and outdoor advertising, then launched with an anthem spot at the 2015 Academy Awards. The award winning campaign was supported by print, outdoor, digital, online videos and PR.